Research On The Construction And Practice Of E-commerce Platform Methods Of China Search

With the advent of information society and the rapid development of information technology, e-commerce industry is also facing new opportunities and challenges. The business model of simply providing information service can no longer continue to meet customer's needs, which is initiated by traditional third-party e-commerce platform. Growing business demand for e-commerce become more diversified and personalized. This trend objectively encourages increasing investment, improving products and services, leading the business model innovation and conducting a differential competition. As the country's emphasis on e-commerce industry, local governments introduces their own e-commerce platform into market, leading to a more fierce competition even a big change in competitive marketing structure.This paper introduces development and competition of the e-commerce business in China, the business model of China Search platform and analysis in competition environment inside and outside China Search. With the research on each of sub-markets, this paper help China Search identify its target market and come up with the advice of market positioning and strategy. Combined with brands, products, price, promotion, channel and services, the paper initiates a research on a series of marketing strategy. Through the study case of China co-operation, you will be led to a deep understanding from the perspective of website design, operation model, business definition, technical infrastructure and practical solution.The paper is intended to provide China e-commerce industry with a series of marketing strategy with science and practice on a basis of contemporary management theory and business practice.