Research On Improvement Of Performance Appraisal Of Sales Staff Of G Company

In recent years,China's pharmaceutical market has developed vigorously,the market scale has been expanding,and the competition among enterprises has become increasingly fierce.In the process of company development,Sales Department plays a vital role.Sales department,as an important part of the company,bears the burden of the marketing performance of the enterprise.Without sales,there will be no profit.Without profit,the enterprise can not survive and develop.How to do a good job in human resource management and development of enterprise sales department plays a positive role in promoting the development of enterprises.From the current situation of G company,the problems of misunderstanding,imperfect system,lack of scientific methods and reasonable standards in actual operation,and inadequate application of performance evaluation results in salesman's performance management seriously restrict the practice process and effect of salesman's performance management.Guided by the theory of performance appraisal,this paper takes G company's salesmen as the research object,drawing on the relevant research results of domestic and foreign scholars and on the basis of in-depth field research of G company.This paper expounds the important role of salesmen in G company,the concept and method of performance appraisal,analyses the basic situation of G company,the current situation of human resources and performance appraisal of salesmen,and analyses the current situation of performance appraisal by means of questionnaire survey,points out the existing problems as the starting point for improvement.This paper designs the performance appraisal index system of salesmen by using the Balanced Scorecard method,calculates the index weight by using the analytic hierarchy process,combines with the current management situation of G company,and formulates a scientific and reasonable evaluation standard.Finally,the paper formulates the implementation process of performance appraisal,makes an empirical analysis of the appraisal,and expounds the application of the appraisal system from the aspects of salary,promotion and training...