Research On The Rural Tourism Experience Based On Soundscape Perception

With the rapid development of tourism,rural tourism has become one of the most popular ways for tourists to travel.In the era of experience economy,tourists pay more attention to the deep-level and all-sided tourism enjoyment in the process of tourism.However,In reality,due to the lack of awareness of the construction of the scene atmosphere,the tourist experience is easily affected by the non-conformity of the atmosphere in the rural tourist attractions.Therefore,the research on the relationship between soundscape perception and tourism experience in rural tourist attractions is of great significance for optimizing the sound scene atmosphere,improving touristsundefined experience and improving the quality of touristsundefined experience in rural tourist attractions.From the perspective of sound perception,this study takes rural tourism as the research background to explore the relationship between soundscape preference,soundscape perception,tourism experience and experience quality.Firstly,the SOR model in environmental psychology is introduced to determine the relationship among the variables of soundscapeperception,tourism experience and experience quality.Then according to the relevant literature,collate the variable scale.Then the GuangXi LongJi Yao and Zhuang ethnic terrace scenic spot is selected as a case ground to carry out field pre-adjustment.And according to the results to determine the formal questionnaire content.Finally,Spss20.0 and Amos20.0software are used to mean comparison,variance analysis,correlation analysis,factor analysis and path analysis.The results show that:(1)In the rural tourism,the tourists have a high preference for the natural soundscape and the resident living soundscape,and the lowest preference for the type of scenic spot operation soundscape.(2)There are differences between age,education,occupation and monthly income in terms of soundscape preference and soundscape perception.(3)Soundscape preference is positively related to soundscape perception,tourism experience and experience quality.(4)Soundscape perception has a positive effect on tourism experience to some extent.(5)Tourism experience has a significant positive impact on experience quality.(6)Soundscape perception has process and physical perception is the basis.According to the conclusion of the study and combined with theactual situation of the case ground,this study puts forward some suggestions to optimize the soundscape environment of rural tourist attractions:(1)Reduce the content of soundscape that does not accord with the atmosphere of rural tourist attractions.(2)Reasonable Control the physical Sound level of Rural Tourism Scenic spot.(3)Protecte the traditional soundscape in the countryside.