Research On The Mechanism Of The Opportunity Window Of Enterprise Potential Transition From The Perspective Of Embededding

In the context of global economic integration,the competition mode which is under the situation of global industry network is very intense.At the same time,the competition for technology and market resources becomes more and more obviously.The non-linear transition model of enterprises which is under the industrial opportunity window is becoming more and more prominent.In this case,this paper constructs the mechanism research model of the opportunity window of enterprise potential transition which is in the context of embedding.The enterprise position includes two aspects: enterprise position and enterprise potential.The former consists of market position and technology position,and the latter includes market potential and technology potential.In this paper,BYD,Mobike and DJI are selected as the research objects.Through the case study method,this paper analyzes the dynamic adjustment mechanism of enterprises' position and opportunity window in the industrial network and draws the conclusion:Firstly,BYD,Mobike and DJI use their favorable market positions in production and marketing networks to attract more resources,effectively obtain market information,and seize the window of opportunity brought about by changes in market factors or channel factors,so as to digest and absorb the resources obtained.And integrate into the newcompetitiveness of the enterprise,enhance the market influence of the enterprise at both ends of the production and marketing.Secondly,BYD and DJI grasp the favorable technology position in the technology patent network of the industrial network where the enterprise is located,perceive the current trend of the development of relevant information and mainstream technology in the core technology in the industry,and grasp the technology life cycle.Seize the window of opportunity brought about by technological orbital changes or the emergence of new technologies to enhance the influence of enterprises in patent networks.Thirdly,BYD and Mobike use market potential,through its production and marketing in the industrial network at both ends of the influence,to mobilize including market information,government subsidies,demand elements,channel elements and other resources,seize the technology track changes brought by the Technology Opportunity window,and use the influence of both ends of the sale of other enterprises and vertically integrated industrial chain upstream and downstream way To gain more information benefits,knowledge value,and control advantages to enhance your business potential.At last,BYD and DJI use technology potential,play the important role of enterprises in the Technology patent network,combine their own patents,protect the scope of a larger patent group,seize the market development brought about by the market opportunity window,improve the Enterprise patent network in the voice and attract capital capacity,enhance the enterprise potential.