The Research On The Application Of Balanced Scorecard In The Performance Management Of A Rural Credit Cooperatives

Commercial bank is the most main service main body of modern financial market.The pace of financial reform in China in recent years more and more quickly,in such a fierce competition environment,the bank wants to obtain competitive advantage,must adapt to the needs of the development of the market economy to adapt to the global financial industry's competitive environment,constantly improve the internal and external competitive ability.In the fierce competition environment,the strategy implementation of the state-owned commercial Banks in China to achieve strategic goals.Most at present,our country commercial bank's performance appraisal adopts the traditional way of performance management,basic USES financial indicators to evaluate the comprehensive performance of commercial Banks,which rarely consider the internal and external environment impact on the performance of commercial Banks,and seldom consider the non-financial indicators influence on business,cannot effectively improve the efficiency of our country commercial bank performance management,also can promote the commercial bank sustainable development in an all-round way.Scientific and perfect performance management system helps to improve overall comprehensive competitiveness of commercial Banks,first of all to help Banks to achieve strategic transformation,will also be able to both financial and non-financial evaluation,make the performance evaluation of strategic objectives consistent with the bank.Therefore,China's commercial Banks.This article first by reading a lot of home and abroad of performance management and research basis of balanced scorecard,the balanced scorecard method applied in the performance management of commercial Banks advantage than traditional performance management.This article USES the case analysis method,with the examples of A rural commercial bank,first of all,through the analysis of bank of its operational and financial status,the status quo and the strategic target of the performance management system system,according to A rural commercial bank strategic objectives,the key to select appropriate indicators,based on the balanced scorecard is A performance management system.four critical level evaluation indexes,through the questionnaires and using the analytichierarchy process(ahp)to determine the weight of the four levels,based on the balanced scorecard performance management scheme,is conducive to A rural commercial bank in the fierce competition in the financial markets improve core competitiveness.