Satisfaction Analysis Of Tourists In Floating Market In Amphawa,Thailand

Now the tourism industry has become a very important industry in the world economy.Almost every country accepts that the tourism industry has developed rapidly to become the main product of international trade,and for many countries,the tourism industry ranks first to third in the contribution of its main industries.In the past ten years,tourism industry has been ranked first or second in income.Thailand's tourism industry has been an economic driver for the past 40 years,compared with its export revenues.Every small amount of energy can help push the industry forward,stimulate economic growth,increase employment opportunities,create new businesses,distribute income and investment to a variety of related businesses,promote the growth of people's and national wealth,and improve the quality of life of the Thai people.Ampawa Water Market is located in Ampawa County,Samut Songkhram City.Formerly,Ampawa was a very important water transportation center for Samut Songkhram,with a large water market and a riverside community with commercial centers.However,due to the development of land transportation,the importance of Ampawa has slowly lost.Ampawa's water market has slowly cleared up and finally disappeared,leaving only a few traces of the past boom.This paper intends to study the behavior of tourists and their satisfaction with the ampawa water market,analyze the behavior of tourists coming to the Ampawa water market,and analyze the resources that affect tourists visits here.Finally,it summarizes what resources tourists feel need to be improved.Finally,we use our research results to improve and develop the tourism form of the Ampawa water market,so that the more the place is,the wider the visibility,so that it can rely on the development of the tourism industry,improve the economic level of the place.The purpose of this study is to determine the factors affecting the satisfaction of Thai and foreign tourists to the Ampawa water market: people,society,commerce,culture,entertainment,enjoyment,religion,art and culture,travel style and travel experience to the Ampawa water market,and The impact of facilities on tourism behavior.This paper summarizes the above factors into six dimensions for analysis.This paper is divided into qualitative and quantitative parts.The first part is the description of tourists behavior and satisfaction and related theories.The second part investigates and analyses the satisfaction degree of tourism through questionnaires.Starting from the research ideas,this paper can be divided into the following modules: Chapter 1 is the introduction part,mainly introducing the main background of this study and the significance of the study.Chapter 2 is the literature review of this article.By reviewing and sorting out the influencing factors of tourists behavior and satisfaction,the innovative points of this paper are put forward.The third chapter analyses the characteristics of Ampawa,including general situation,specific information and main tourism resources.The fourth chapter is to analyze the basic information of tourists,tourists travel behavior,tourists' satisfaction survey and analysis through the data we collected.Finally,it is to comprehensively analyze the reasons affecting tourists and summarize the suggestions of tourists.The fifth chapter is the summary and suggestion part.In this part,we will compare the data of the fourth chapter.Finally,we draw our research conclusions and put forward relevant policy recommendations.Finally,this paper draws the following conclusions:(1)It shows that most of the tourists to the Ampawa aquatic market are women,and most of them are local people;(2)self-driving tours are the main mode of transportation to Ampawa,while their companionship is mainly a small group of 2-3 people,and finally the rate of visitors' re-visits to Ampawa is still high.However,it is relatively low;(3)The analysis of this paper from six dimensions reflects that the geographical location of the Ampawa water market needs to be improved,and the biggest attraction of the Ampawa water market lies in the level of service.At the same time,from the point of view of satisfaction value,the Ampawa water market still has a lot of shortcomings,far from very satisfactory,the local government also needs to make great efforts to improve,in order to improve customer satisfaction.(4)As for the collection of visitors opinions and suggestions,garbage disposal is the main problem facing the Ampawa water market.