Research On Development Strategy Of County Financial Services Of BX County Branch Of CCB

For a long time,due to the high cost and high risk characteristics of county-level financial institutions,the financial services provided by most county financial institutions are insufficient to meet the needs of county customers.Moreover,because the county financial services can not serve the county economic development well,the supply and demand of county financial services are not balanced,which seriously restricts the local economic development.After decades of development,although the development of county-level financial services of China Construction Bank has achieved certain results,its shortcomings still restrict its development.Based on the development of CCB BX County Branch,this paper attempts to discuss and analyze the status quo of CCB's financial services development in detail.By consulting literature methods,methods combined with research,descriptive statistical analysis,and case analysis methods.Let people know more about the status quo and development prospects of county-level banks,clarify the problems encountered in the development process,and propose strategies to solve problems.This paper first introduces the development status of the domestic banking industry,analyzes the development environment of the county bank,and draws on the success reasons of foreign community banks and domestic bank banks.After analyzing the main factors hindering the development of county-level banks in China,the SWOT assessment of China Construction Bank BX County Branch and the BX County Branch of CCB were carried out.Analyze the cause of the problem of S(Strengths advantage),W(Weaknesses disadvantage),O(Opportunities opportunity),T(Threats threat);and put forward strategic research on the development of CCB county network outlets to further optimize the county area Network development.The main content and structure of this paper are as follows:The first part is the introduction,reviewing the research background of this paper,the development strategy of county banks at home and abroad,the experience that can be borrowed,etc.,expounding the research content,methods and approaches;The second part is a review of the definition and theoretical basis of related concepts,mainly introducing the concept of county economy,county finance and county banking institutions.And explain the theoretical basis of commercial bank related theory,rural financial theory,financial sustainable development theory,county bank and county economic relationship.The third part introduces the development status of county-level financial services of CCB BX County Branch;The fourth part uses SWOT analysis to systematically conduct SWOT evaluation on the operation status of China Construction Bank BX County Branch,and to cause problems for its S(Strengths),W(Weaknesses),O(Opportunities),and T(Threats).The fifth part proposes to propose development strategies for CCB's county financial services from the macro and micro perspectives;Finally,at the end of the article,relying on the framework of this paper,combined with its own work,the development of CCB BX County Branch was deeply summarized.