Research On Marketing Strategy Of XDB Electric Group In Southeast Asia

Internationalization provides well conditions for XDB Electric Group’s electrical products in global sales,but the development of internationalization has also had a great impact on the marketing activities of XDB electric group’s products in a certain extent.With the exchange and diffusion of market information,the homogenization of products is becoming more and more serious,the market price of the electrical equipment is decreasing,and the profit of the enterprise is gradually decreasing.In order to improve the market competitiveness of XDB Electric Group’s electrical products,the enterprise must develop the market through effective marketing strategies,therefore enterprises can keep survived and thrived.This article examines the marketing of XDB Electric Group in the Southeast Asia market from the point of view of the sales of electrical products.First,using PEST analyzed the Southeast Asian marketing environment from the perspectives of competitors and major customers and prospect of Southeast Asian electrical industry.Secondly,it analyzed the current situation of marketing in Southeast Asia,finding out the problems in international marketing: the lack of scientific planning,simplification of international marketing channels,no targeted product promotion,product pricing does not change as market demand changes,overseas marketing team is weak,etc.Then,analyzed the company’s internal environment by SWOT,locating the target market and market positioning by STP analysis.Finally,aiming at the marketing problems,we designed the marketing strategy of XDB Electric Group in Southeast Asian market and pointed out the safeguard measures for the implementation of marketing strategy plan.