Comparative Analysis And Countermeasures Of Mountain Tourism Development In Ya'an

With the development of China's economy,the masses' demand for tourism is increasing.Due to the insufficient development of domestic tourism resources,as soon as the tourism season reaches its peak,the major scenic spots in the country are overcrowded,the quality of service is difficult to guarantee,and the tourism experience is declining seriously.It is difficult to meet the needs of the people.As a result,more and more people choose to travel abroad,and Chinese tourists become the largest tourist consumption group in the world,which also reflects the insufficient supply of tourism industry in China.In recent years,mountain tourism has gradually risen,which is not only conducive to the development of rich mountain resources in China,but also conducive to the development of mountain economy and to meet the needs of the people for tourism resources.Development,driving the mountain masses to increase income and become rich.The Ya'an Municipal Party Committee and the municipal government explicitly proposed to make tourism a pillar industry leading economic and social development.After many years of development,Ya'an tourism development has achieved more obvious results.The number of tourists and comprehensive income from tourism have increased significantly.However,behind the growth of tourism income,there are still some problems in Ya'an tourism industry,such as small scale,lack of leading scenic spots,serious homogeneous competition,small market influence,poor economic benefits,etc.,which always restrict the development of Ya'an tourism industry.So that it can not really play the role of pillar industry.The mountainous area of Ya'an City accounts for 94% of the total area of the whole city.The mountain area is rich in resources and the cultural background is deep,so it has favorable conditions for developing mountain tourism.Although the Ya'an city government has decided on the development of tourism,although it contains many contents of mountain tourism,it has not formally put forward the development of mountain tourism.This paper studies the tourism development of Ya'an from the aspects of policy,planning and industrial development.Based on literature review and field visits,the development of scenic spots such as Mount Emei in Leshan,Gulin County in Luzhou City,Lanabahe County in Tianquan County,empty Stone Forest in Baoxing County and LongmenTownship in Lushan County are compared and analyzed.Lack of supporting policies,backward development ideas,imperfect infrastructure,lack of leading scenic spots with strong driving effect,being greatly affected by the "shelter" of surrounding scenic spots,and homogenization of scenic spots,On the basis of the low marketing intensity and the reasons for these problems,combined with the characteristics of Ya'an Mountain and the city party committee and the city government tourism development ideas,this paper analyzes the status of tourism resources and mountain tourism development in Ya'an.It is put forward that developing mountain tourism is the breakthrough of Ya'an tourism development,and from defining the mountain tourism development mode,unifying planning,optimizing resource allocation,improving the level of essential factors guarantee,developing integrated marketing,making sure to attract investment,and creating The Giant Panda-themed Mountain Tourism Core leading Project and other seven aspects have put forward suggestions for developing mountain tourism,in the hope that Ya'an can build a famous mountain tourism destination at home and even the world,increase income for the people of Ya'an Mountain area,and lift them out of poverty.Getting rich offers help.