The Status Quo And Countermeasures Of The Development Of Qingbaijiang's Wisdom And Wellness Industry

The process of industrialization and urbanization has led to an increase in people's income levels,and material life is extremely rich,but the accompanying problems of environmental pollution and ecological damage have become more serious.On the other hand,the way of life is also quietly changing.The problems of sub-health and aging of modern people are also prominent.The topic of health and wellness has received widespread attention from the whole society.The concept of health care has gradually penetrated into the hearts of the people.As an emerging industry,the new business model integrating tourism,health care,medical care,leisure and other aspects is welcoming a new era of rapid development with great development prospects.Compared with traditional industries,it pays more attention to the use of modern information technology,which is more effective in improving people's quality of life and enhancing residents' sense of well-being.In this context,this paper firstly reviews and summarizes the research and materials on wisdom and well-being at home and abroad,and selects Qingbaijiang people and townships in Chengdu as research sites.Secondly,based on the methods of literature analysis,field investigation and statistical analysis,based on the growth theory of industry,the theory of industrial integration and the theory of healthy urban planning,the paper analyzes the existing conditions of health and recreation in Qingbaijiang and the township,and summarizes the model of “people and township”.".Studies have shown that Qingbaijiang people and townships have rich health resources and have the advantage of developing health tourism.However,at present,the wisdom and health of Qingbaijiang people and townships are still in their infancy,and there are problems such as insufficient funds,insufficient development efforts,and weak overall competitiveness.Finally,in the end,this paper summarizes and analyzes the construction of Kangyang Town in other areas and the development model of Kangyang industry,including the development model of Dujiangyan Xiangji kiwifruit town,the integration of Zhejiang Tonglu Health Town and the medical beauty A model for the construction of the core town of Montreux,Switzerland.By contrast,according to the actual situation of Qingbaijiang people and township,the corresponding countermeasures and suggestions are put forward,which enriches the research content and achievements of China's health care industry to a certain extent,and can also provide reference for the development of Qingbaijiang people and township wisdom and health industry.