Research On The Development Of Rural Wisdom Tourism E-commerce In Yunnan Province

People entered the 21 st century, the era of leisure tourism, tourism has undergone tremendous changes, from the traditional into modern, rural tourism is also much attention. With the rapid development of tourism, rural tourism as a new way to travel, came into being. People travel concept has undergone new changes, more attention to leisure and entertainment. With the advent of the information age, in terms of consumer demand, industrial and resource organization degree of economic development mode and put forward new requirements, the emergence of e-commerce is precisely to meet the needs of the times. E-commerce is the wisdom of rural tourism development requirements of the market economy, but also the need to enhance the competitiveness of enterprises in rural tourism.This paper describes the status quo in Yunnan rural tourism e-commerce development, and application of a simple analysis of the wisdom of rural tourism e-commerce, e-business applications derived wisdom in rural tourism of the problems and the application trends, combined with analysis of the resulting application trends, Construction of the rural way of wisdom Yunnan tourism e-commerce applications, and e-commerce applications Shilin rural tourism as a case is analyzed, and the wisdom of rural tourism Shilin improve e-business applications solutions. This paper proposed the Yunnan rural wisdom tourism e-commerce system to build applications that require "Portal", "cloud computing", "tourism big data" and "Internet of things" technical work on the following aspects:(1) Web Services system construction;(2) Service Platform;(3) City Terminal Building;(4) rural tourist attractions wisdom terminal building. Finally, suggestions are given the wisdom of Yunnan rural tourism e-commerce applications:(1) the sharing of resources to build tourism enterprises of rural tourism website platform;(2) tourism enterprises and government departments to facilitate system management;(3) rich tourism enterprises should rural tourism e-commerce website content and form;(4) the establishment of rural tourism enterprises and the establishment of a strategic alliance of regional development Fund;(5) the development of rural tourism e-commerce mobile phone APP in support of the Government, aimed at the development of rural tourism-related sector management decisions, reference program to enhance the competitiveness of enterprises of rural tourism, as well as increasing farmers’ income.