Research On The Development Strategy Of Agricultural Products E-Commerce In Y County

The Internet is important opportunities for China's agricultural modernization and rural economic development,electricity is rural agricultural informatization of agricultural products,in the history of commercial performance,the unicom and agricultural production,the market will be small and big market selling agricultural products closely linked,and greatly improve the rural economic development speed,improve the standard of peasants' lives.To this end,the purpose of this paper is mainly three.First,deeply analyze and interpret the development of e-commerce of agricultural products in Y county,and propose targeted countermeasures to promote the development of local e-commerce.Second,make an objective analysis of the development conditions of agricultural products e-commerce in Y county,and then discuss the development conditions and measures of local agricultural products e-commerce.Third,put forward targeted Suggestions on the feasibility of the e-commerce development of local agricultural products enterprises,and lead the better development of the e-commerce of agricultural products in Y county.In order to be able to take advantage of agricultural products sales in the market competition,we must be sure to change the traditional mode of agricultural products distribution,to sales of agricultural products and electrical business closely combined,thus reduce transaction cost of agricultural products,make its circulation efficiency to significantly improve,this is also the inevitable demand of driving the development of agricultural economy.This paper discusses the full text through the application of literature research method and case analysis method.First,through a variety of ways and means to complete the collection and collation of data,so as to provide a certain theoretical basis and practical conditions for the study of the full text.At the same time,actively with teachers and students on a specific aspect of the specific issues,in-depth discussion,and the paper continues to improve and supplement;Second,case study.In the process of discussion,in order to make the topic of this paper more specific,Y county agricultural products representative enterprises as a case,in-depth discussion of its e-commerce development status,the argumentation of the theme of this paper.Through the study found that Y county agricultural e-commerce development,there are inadequate competitiveness of agricultural products,logistics distribution system is not sound,electronic commerce talented person do not pay enough attention to the layout,the lack of supporting infrastructure,e-commerce market layout slower,backward agricultural enterprise e-commerce concept,greatly affected the Y county agricultural electronic commerce development.After the representative enterprises in Y county agricultural e-commerce development is analyzed,and according to related problem,put forward reasonable optimization Suggestions,such as strengthen the competitiveness of the agricultural e-commerce development,improve the logistics distribution system,cultivation and introduction of professional talents,optimizing the supporting infrastructure of e-commerce development,accelerating e-commerce market layout,and attaches great importance to the concept of agricultural enterprise electronic commerce promotion,etc.,can promote Y county health sustainable development of the electronic commerce.