Research On Marketing Strategy Of Chinese Products In Egypt Market

As the third largest economy in Africa and the most populous country in the Middle East,Egypt has important influence in Africa and the Middle East.With the implementation of China’s “One Belt,One Road” strategy,Egypt has become an important node country for this initiative.Chinese products have both the opportunity for exportation with the “Belt and Road Initiative” but also bring about major issues of cultural differences between China and Egypt.How Chinese products enter a cultural environment with relatively slow economic development,more diverse cultures and diversified lifestyles require Chinese companies to use cultural marketing as an important development strategy.If Chinese companies want to gain a bigger market in Egypt and have broader development prospects,they must have a certain understanding of the cultures of China and Egypt.By deepening the culture awareness between China and Egypt,enterprises in both countries can fully understand the culture of each other’s countries.They can also break through and be protected from cultural barriers,so that the two sides can exchange ideas,strengthen cooperation in energy and information technology,manufacturing,economic and financial fields,so that trade between the two countries can be unimpeded.This helps the countries to obtain mutual benefit and common economic growth.This paper discusses the culture of China and Egypt,analyzes the cultural differences between the two countries and the embodiment of culture in marketing.It proposes the marketing strategy of Chinese consumer goods based on Egyptian culture.The first section of the thesis expounds the research background,purpose,significance of the Chinese marketing strategy in Egypt and the research status of culture,cross-cultural marketing and Sino-Egyptian culture at home and abroad.The second section of the thesis is about culturally sensitive marketing,and related theories of marketing are elaborated.The third section analyzes the specific cultural differences between China and Egypt and the different cultures of China and Egypt in marketing.The fourth section is the difference between Chinese and Egyptian cultures.Under the premise,the marketing strategy suitable for Chinese enterprises in the Egyptian market is proposed;the fifth section briefly introduces the implementation and guarantee of marketing strategies for Chinese products in the Egyptian market.