On Financial Risk Management Of The Liang Mianzhen Company Under Diversified Management

Diversified management can help enterprises achieve scale expansion,and at the same time,enterprises will face different levels of financial risks,which will have certain impact on the survival and development of enterprises.Therefore,it is necessary for diversified enterprises to analyze the impact of diversified operations on the financial performance of the company according to the characteristics of diversified operations and the internal and external business environment of the company,explore the causes of financial risks of diversified enterprises,and formulate preventive measures and solutions in a timely manner.Under the current economic situation and competitive pattern,exploring how to deal with and manage the financial risks arising from diversified operations can not only provide solutions for diversified enterprises to deal with financial risks,but also provide experience for diversified exploration of Chinese enterprises.The impact of diversification on corporate financial risk can be tested not only through empirical research,but also through specific analysis of individual cases,and case studies are more detailed.At present,domestic and foreign research scholars have not yet reached a conclusion on the advantages and disadvantages of diversification on business operations.The impact of diversified operations on enterprises may require specific analysis of specific issues.Based on the theory of diversified business strategy and financial risk,this paper uses the case study method and the literature research method to collect and compile the financial data of the Liang Mianzhen company from 2003 to 2017 and related news information to explore how the diversified business strategy affects the company's financial risk.This paper takes the diversified business strategy of the Liang Mianzhen company to influence the financial risk as the main line.After studying the motives and development status of the company's diversified business strategy,and comparing and analyzing the changes in the financial situation before and after the diversified operation of the company,it is found that since the diversification,the financial performance of the company has decreased significantly and the financial risks have increased dramatically.According to the research path: the diversification strategy determines the business activities of the company and thus affects the changes in corporate performance and financial risks,find out the profit quality,liquidity,investment and financing risks of the Liang Mianzhen company and the problems in the financial management work,and analyze how the diversified business strategy leads to problems and how to affect financial risks.Finally,in view of the mechanism of the diversified operation of the Liang Mianzhen company affecting financial risks,it puts forward suggestions for dealing with financial risks,and provides reference for other companies to explore diversified operations and alert to the financial risks arising from diversified operations.In view of the financial risk arising from the diversified operation of the company,this paper summarizes the corresponding countermeasures: optimize diversified business strategies and optimize profitability;strengthen cash flow management,enhance solvency;change a single financing method,do a good job in financing and investment planning,strengthen risk management;optimize resource integration and allocation,and evening financial management system.These ideas can help the Liang Mianzhen company to handle the relationship between diversified operations and financial risks.Hoping that through this case,we can remind other diversified business enterprises in China to be alert to financial risks and provide solutions to diversified businesses with similar situations.