The Selection And Implementation Of The Wkl Gas Company’s Competitive Strategy

Natural gas has become one of the main source of energy in our daily lives, natural gas is a clean energy, and abundant, meet environmental requirements, is to promote and encourage the use of energy. Our governments for natural gas production companies strongly support the implementation of incentive policies, to lead the healthy and orderly development of the natural gas industry.Relatively developed cities of Wuzhou City, use of natural gas and development is lagging behind in Wuzhou City, the natural gas market outlook is very broad. Wuzhou municipal governments according to the needs of the local natural gas and the Second West-East Guangzhou to Nanning branch of Route construction opportunity, and then vigorously promote the use of city gas, which undoubtedly to-day gas enterprises in Wuzhou City, the development of gas markets with to business opportunities, but also foreshadowed the market competition in the gas business.Wuzhou there are gas companies-Wuzhou, Shenzhen Gas Company, began operating in2007, the company’s current annual sales of300Articles, and the main user is the public users and public service users and industrial users. The WKL gas company in2010, Wuzhou City, belongs to a new entrants vying for market share. The WKL gas companies to enter the Wuzhou occupation of the largest industrial park in Wuzhou-Wuzhou renewable resources, industrial park, the annual gas consumption of the industrial park can reach a billion cubic meters a year. The WKL company in Wuzhou City, Wuzhou, Shenzhen Gas Company has formed a face to face the competitive landscape, as entrants, the WKL gas companies face competitive pressure is relatively large, so if you want to succeed, they must fully understand the competitors in the competition, the development of rational competitive strategy, play their own advantages, opportunities and challenges, and objective evaluation of the enterprise, and an analysis of competitors, make the market competitive strategic plan and effective implementation of the strategic decision to WKL gas company the development of far-reaching significance.This paper the WKL gas company’s own advantage, investigation and analysis based on the Wuzhou gas market environment, use of SWTO analysis method, the five forces model integrated within the external factors discussed proposed the WKL gas company is faced with market opportunities and challenges of the competitive strategy, the use of differentiated means of competition, improve the company’s competitiveness, and specific protection measures for the implementation of the strategy.