Research On Cost Control And Optimization Of W Real Estate Company

Real estate industry is the pillar industry of our country,its development is related to the development of the whole national economy.Since the reform and opening up,the real estate industry has experienced the budding period,the outbreak period,the active period and the regulation period.In recent years,with the development of the real estate market,the position of the state in the real estate industry has been as follows: "Houses are used for living and not for frying".We must stabilize house prices,control rents,reduce leverage,prevent risks,adjust structures,and stabilize expectations.Supporting rigid residential demand,resolutely curbing speculation on housing,and ensuring the steady and healthy development of the real estate market will establish a long-term control mechanism to control the development of the real estate market.Under this background,the real estate industry has entered the current period of intense competition from the era of huge profits.It is very important for real estate companies to strengthen cost control.This paper takes the target cost management theory,the dynamic cost management theory,the standard cost management theory and the total cost management theory as the guidance,combines the various theoretical knowledge of the cost control,and takes the W real estate company as the research object,through analyzing the W real estate company’s industry environment and the internal environment.Summarize the main cost components of the company’s actual management process,Summarize the cost control problems of the company’s cost control,such as extensive management of target cost,untimely management of dynamic cost,inadequate management of financial cost,high cost of staff management,and high cost of information construction.Finally,the paper puts forward some cost optimization countermeasures for these problems.The conclusion is drawn from the research: firstly,the refinement of target cost management is an important means of cost control of real estate companies and an important guarantee of healthy competition of real estate companies;Secondly,dynamic cost management can minimize the distance between the target cost and the actual cost.Then,strengthening the control of the company’s financial cost,carrying out reasonable tax planning and actively expanding the financing channels can effectively reduce the company’s capital costs;In addition,improving the management level of the company employees and establishing a complete cost control responsibility system are conducive to the formation of a corporate culture of cost control for the entire process;Finally,training information management talents and setting up the cost management information platform is the development trend of cost management.It is hoped that this research will enable more real estate companies to recognize the important position and role of cost control in the company’s management,and provide some suggestions for real estate companies to strengthen cost control management.