A Study On The Relation Among Entrepreneurs' Social Responsibility Orientation,Relation Embeddedness And Entrepreneurial Ability

Entering a new era,the entrepreneurial environment has also become unpredictabled.How to effectively improve entrepreneurial ability and achieve entrepreneurial success is an important challenge for every entrepreneur.The growth rate of the world economy has generally slowed down,and the growth of international trade has been slow.It is even more urgent for enterprises to develop in a more innovative direction.But for an entrepreneur,due to resource constraints,often have a low sense of social responsibility,and even break the ethical requirements.Therefore,this article takes entrepreneurs as the research subject,guides new entrepreneurs to actively cultivate their awareness of social responsibility and enhances the value of entrepreneurs' social responsibility investment.At present,some scholars have shown that social responsibility orientation has a great influence on the entrepreneurial ability of enterprises.However,related research is mainly focused on the enterprise level.Therefore,this paper uses relationship embedding as a intermediary variable,environmental uncertainty and long-term orientation as the regulated variables,and focuses on the mechanism of entrepreneurial social responsibility orientation on its entrepreneurial ability.Based on the relevant literature,this paper constructs a research model of the influence of entrepreneurs' social responsibility orientation on their entrepreneurial ability.Then,based on the existing research,select the relevant variable scale.Finally,based on the questionnaire survey of 486 entrepreneurs,the data is described,correlated and inferred by SPSS22.The results show that:(1)The economic orientation and social orientation of entrepreneurs' social responsibility orientation positively affect the management-related ability in their entrepreneurial ability;social orientation positively affects their opportunity-related capabilities,and economic orientation has no significant impact on opportunity-related capabilities..(2)The social orientation and economic orientation of entrepreneurs' social responsibility orientation are positively applied to their relationship embedding.(3)Relationship embedding is positively related to opportunity-related ability and management-related ability in entrepreneurial ability.(4)Relationship embedding has a partial intermediary effect on the influence of social orientation on opportunity-related ability and management-related ability;relationship embedding has a full intermediary effect on the influence of economic orientation on management-related ability,and there is no intermediary role in the influence of economic orientation on opportunity-related ability.(5)Environmental uncertainty and long-term orientation have a significant role in regulating the relationship between social responsibility orientation and relationship embedding.From the perspective of empirical research,this paper deepens the relationship among entrepreneurs' social responsibility orientation,relationship embedding and entrepreneurial ability.From a practical point of view,this paper promotes entrepreneurs to actively cultivate their social responsibility orientation and their social relations with stakeholders,which has certain practical value for the sustainable development of enterprises.