| With the development of knowledge economy and the progress of information technology,modern enterprises are faced with uncertain market competition environment.Only by relying on innovation can enterprises survive and develop sustainably.In recent years,China’s pharmaceutical industry has always maintained a rapid growth.Although the market potential is huge,it is still facing the current situation of insufficient ability of independent innovation of products.With the continuous improvement of the drug policy environment and the improvement of the people’s requirements for the safety and quality of drugs,low-quality generic drugs will be phased out gradually,innovative drug research and development have become the urgent survival and development requirements of pharmaceutical enterprises.New drug R&D personnel are the most creative factor in the R&D activities of innovative drugs,their work enthusiasm and creativity directly affect the success or failure of R &D activities of new drugs and the promotion of independent innovation ability of enterprises.Therefore,domestic pharmaceutical enterprises need to attach great importance to and make full use of human resources in the research and development of new drugs.Furthermore,through the implementation of effective incentives,they will attract and retain R&D talents,and stimulate their vitality and innovative potential,so as to improve their R&D and innovation capabilities.Thus it can build the core competitive advantage of enterprises,and help enterprises to achieve the growth of business performance.Joincare Pharmaceutical Group Industry Co.,Ltd.is a combination of traditional Chinese medicine health products and chemical drugs research,production,sales in one of the private medium-sized pharmaceutical enterprises,whose main products are generic drugs.In recent years,with the increasing competition in the generic drug market and the continuous improvement of the environment for the research and development of new drugs,the company began to pay more attention to the research and development of innovative drugs and investment,increasing the investment in R&D funds year by year.At the same time,attracting many high-level R&D personnel from home and abroad,the number of new drug R&D personnel has increased rapidly.However,the current incentive mode of the company is relatively single,and the target is also not strong.Besides,the motivation of new drug R&D personnel is not enough,leading to the lack of innovation motivation of outstanding R&D personnel,and even outflow,which has a great adverse impact on the development of the company.The establishment of effective incentive mechanism for new drug R&D personnel has become an urgent problem to be solved in human resources management of enterprises.Based on the demand survey data of new drug R&D personnel in Joincare Company,this paper analyzes the current situation of enterprise incentive,finds out the existing problems,aims at the shortage of salary incentive,and neglects the needs of career development.In order to solve those problems,this paper suggests some effective ways,such as,improve the salary system construction,widen the career development channel,perfect the staff training system and perfect the system guarantee system.It also puts forward the need to win high-level support,set up implementation project team,establish multi-channel communication platform,and supervise and control the implementation of the basic strategy.This paper can be used for reference to improve the incentive mechanism of R&D personnel and improve the talent competitiveness of other similar enterprises in China. |