Operation Risk Analysis For FMCG New Equipment Introduction Project

As the improvement of project management theory as well as ever accumulating of PM practice,the market competition in FMCG is ever severe than before.Under the tight relationship of the new FMCG introduction with the company operation,it is necessary to carry out strict life-cycle control in its risk management for the purpose of increasing competitiveness of the enterprise as well as ensuring the project to be successfully consummated.The new equipment introduction project equals to the introduction of new product manufacturing process,it improves and upgrades the company's production capacity.These kind of projects are initiated by the company's strategy marketing department,which aims to increase corporate profits or market share.The success of the project affects not only on itself,but also has a huge impact on the company's market competitiveness.Fixed assets can converted into corporate profits only if the project matches the ever changing market demand,and normal operation of the company can be maintained.Based on the theoretical research of the project risk and the new equipment introduction project situation in U company,this paper helps the company to establish a new identification,assessment and response system,and also provided a complete solution system in the project risk management.Besides,face to the weakness into the historical risk management of the stakeholders,this paper provides an identification and analysis method on the risk of the stakeholders for the future project.After the case study of a new equipment introduction project in U company,this paper points out the weakness of the project risk management process and provides an improvement proposal.At the end of this paper,by using life-cycle risk identification and assessment method,taking the weakness of the project process into account,and combining with the stakeholder management theory to increase a stakeholder risk management system into the current project risk management process.This is very helpful to improve the company's life-cycle project risk resistance ability and very important to the project risk management level improving.