The Research On The Developing Strategy Of SY Company

As the globalization of economics and the improvement of socialism market economy,the society has undergone a profound evolution.As a result,the real estate industry and the cultural industry have realized great development in China.This thesis aims to formulate proper corporate strategies by analyzing the macro and industry-level environment that SANXIANG Impression Corporation Ltd.is in.This aids the company to strengthen its effectiveness of management and decision-making.First,the thesis employs the PEST analysis.Second,SWOT is applied to investigate the competitive advantages and dis-advantages of the company,as well as the opportunities and threats it faces.Finally,proper corporate strategies are formulated based on the analysis methods,mass datas and the latest policies of SANXIANG Impression Corporation Ltd.