Subjective Well-being Of Rural Tourists In Suburban Areas From The Perspective Of Embodied Cognition

With the continuous development of the social economy,people's basic needs of life are no longer limited to material life,the pursuit of physical and mental pleasure has been internalized into the basic needs of people.The differences in environment and cultural features between the countryside and the city can satisfy the needs of the urban residents to“Recover original simplicity and return to nature”.Tourists can leave the noise of the city,wander among the green mountains and rivers,feel the strong local flavor,experience the quiet and leisure life of the countryside,such a lifestyle is an integral part of the happy life of urban residents.Rural tourism destination has become an ideal place for urban residents to travel and leisure.What kind of tourism experience can make urban residents feel happy in rural tourism? This paper explores thesubjective well-being of rural tourists in suburbs from the perspective of embodied cognitive theory.Firstly,based on the literature review,this paper introduces the research of embodied cognitive theory in tourism,divide the tourist experience into the physical experience,the situational experience,and the perceptual experience,and divide the subjective well-being into two dimensions: the emotional well-being and the value well-being.Secondly,based on the survey of rural tourists in the outskirts of Hohhot,Using AMOS24.0 to construct a structural equation model between tourism experience and subjective happiness variables,and the following conclusions are drawn:(1)In the rural tourism experience,the experience of tourists interacts with each other;(2)In the study of subjective well-being of rural tourists,emotional well-being directly affects the value of happiness;(3)The experience of tourists has a direct and significant impact on subjective well-being.The influence of physical experience on subjective well-being is greater than the influence of other two experiences on subjective well-being;(4)Tourists' physical experience and situational experience have an indirect impact on value happiness through emotional well-being.Finally,according to the researchresults,rural tourist destination should design body-experienced tourism products in the development process to meet the needs of tourists' physical experience;tourist destination should optimize the construction of rural tourism situations and improve the situational experience of tourists;tourist destination should innovate tourism experience the way of activities and enhance the perceptual experience of tourists;tourist destination should strengthen the construction of rural culture and improve the subjective well-being of tourists.