Research On The Equity Structure Design And Implementation Strategy Of Start-up S Company

Under the great banner of "mass entrepreneurship and innovation" advocated vigorously by the country,as the market mechanism is gradually guided and deepened,there have emerged a large number of start-ups from all walks of life,having made contributions for the promotion of social and economic growth.However,problems like short funds,difficult fund-raising and scarce talents are existing commonly for start-ups.Many founders,lacking in management and-enterprise-running experience,have gradually lost the control of companies due to the shortage of effective management approaches in the confrontation of exterior pressure and challenges.In contrast,some start-ups emphasize own equity distribution from the beginning,effectively stabilizing the cooperate organizational structure via reasonable structural equity design,protecting the control power of founders to enterprises,activate team members' potentials,and achieving the maximum value.The paper selects S Company,an internet educational enterprise being a innovative representative,taking the reviews of equity structure and related references as the theoretical basis,analyzing the relation between equity structure and practical control power,combing interior and exterior factors to do the structural equity design for S Company,coordinate the relation between founders and investors,putting forward the implementation plans of equity fund-raising and Incentive system,which finally plays a vital role on the equity.The legal problems possibly faced in the process of construction and preventive measures are also given in the last part of the paper.The research in the paper has had a certain enlightenment bearing on the improvement of start-ups' management levels and the enhancement of successful entrepreneurship possibilities.