Research On The Development Of Wanzhou Geographical Indication Agricultural Products Industry

The geographical indication of agricultural products refers to the quality,reputation and other characteristics of agricultural products in specific regions,which are affected by the special natural conditions and cultural factors of the region,and finally named after the name of the origin.Due to the quality of agricultural products are greatly influenced by its origin,is closely related to soil,climate and other natural production environment,for a long time to form a large number of geographical indications of agricultural products with regional characteristics and quality characteristics.In recent years,the development and protection of agricultural products in our country has been paid more and more attention by the state.Wanzhou is located in the area of northeast chongqing,it is a typical mountainous area in the three gorges reservoir area.The three-dimensional climate is obvious and the natural ecological environment is complex.The agricultural resources of Wanzhou are rich and varied,which provides a good resource endowment condition for the development of agricultural products.Wanzhou characteristic agricultural development has a certain basis,this shows that the Wanzhou on agricultural products of geographical indication with larger mining potential.Currently,Wanzhou geographical indications of agricultural products industry development obtained certain result,by 2017,Wanzhou successfully registered geographical indications of agricultural products brand 14 items,the number in the three gorges reservoir area county.However,geographical indications of agricultural products industry in recent years to get fast development at the same time,there are also brand building a series of problems,such as the existence of these problems largely affected the geographical indication agricultural industry development.This paper mainly focuses on the development of agricultural products industry in Wanzhou.On the basis of carding the relevant concepts and theories,the research methods of literature data and unstructured interview were used to visit the agricultural related departments of Wanzhou and conduct research on the agricultural products industry of Wanzhou.Using the data collected to analyze the current situation of agricultural products industry,deeply analyze the restricting factors and existing problems,and make clear the development idea.Finally put forward to strengthen the construction of geographical indication of agricultural products brand,nurturing large-scale industrialization leading enterprises,improve the degree of standardization of agricultural products of geographical indication,guarantee product quality,fully give play to the role of professional cooperatives,improve the agricultural product marketing system of geographical indication,etc countermeasures of geographical indication.To the government of the wanzhou,cooperatives,agricultural enterprises and farmers development geographical indications point the way and direction,and provide reference for promoting the geographic marks of Wanzhou development of agricultural products,and other similar area to Wanzhou development for reference.