Research On The Development Strategy Of Deyuan Fertilizer Company

In China's fertilizer market,especially the organic fertilizer market,there are many manufacturers,Major manufacturers need to survive in the fierce market and gain a competitive advantage,in addition to ensuring the quality of products,increase product brand marketing input,promote product awareness and image promotion,the fundamental of enterprise survival lies in the formulation,selection and implementation of development strategy.With the fierce competition of organic fertilizer market,can we develop a scientific and reasonable development strategy with the Times,these will be the Deyuan Organic Fertilizer Company-a rising star of the organic fertilizer industry,high-end organic fertilizer market leader,can be in the increasingly fierce market competition to occupy the advantage and win the important factor.The research on the development strategy of the Deyuan Organic Fertilizer Company is in the direction for the company's sustainable and healthy development,can also provide some help and reference for the development of similar organic fertilizer enterprises.This article uses the Strategic Management analysis tool,carries on the comprehensive analysis to the enterprise's internal and external environment and the industry development tendency,and according to the analysis data to the organic fertilizer profession and the Deyuan Organic Fertilizer Company to carry on the thorough research: first uses the pest tool to the German source fertilizer company to face the politics,the economy,the social culture,Technology and other macro-external environment analysis,using inductive analysis method and system analysis the Deyuan Organic Fertilizer Company in the external environment from the political subject,economic situation,social humanities,science and technology,such as macro-analysis.Using for Porter's "Five Forces model" to analyze the impact of raw materials,markets,competitors,etc.on the company,according to these analysis results,the whole organic fertilizer industry,facing the external challenges and opportunities to conduct detailed analysis and evaluation,and analysis and evaluation of the Deyuan Organic fertilizer company's internal advantages and disadvantages.Finally,the SWOT analysis matrix is used to list the alternatives.Combined with the current situation of the Deyuan Organic fertilizer company's and judging the development trend of the future organic fertilizer industry,this paper puts forward the strategic plan of the Deyuan Organic fertilizer company's industry as the growth strategy.At the end of the article,in order to guarantee the realization of the development strategy of the Deyuan Organic fertilizer company,the corresponding safeguard measures are developed from the aspects of enterprise culture,organization,human resource management and main business.