Research On The Competitive Strategy Of Dalian Fuji Ice Vending Machine Company

In recent years,with the rapid development and popularization of mobile Internet,it has brought unprecedented challenges and impacts to traditional industries.Enterprise products must adapt to social and economic development trend,for those routes,clear market positioning,the company long-term development direction and market competition strategy,and around the market competition strategy,scientific and reasonable configuration enterprise development of all kinds of resources.At present,the company products are in the retail market is like in the new development and artificial intelligence technology rapid development opportunity,how to adapt to the requirement of market customers personalized,rapid change,is the company's current important topic.The company must deeply analyze the internal and external market environment,rethink and build the company's competitive strategy,which will play a decisive role in the development and expansion of the company.This paper first introduces the research background,significance,research content,research ideas and methods.Using relevant strategic management theory in combination with the practical situation of the company,for the company development of macro environment and industry competition environment comprehensive analysis,strive to in-depth development facing the opportunities and threats;An inventory for the company's internal resources,physical resources,financial resources,from the company organizational structure,human resources and technical resources etc,the factors influencing the competitiveness of the company product competitiveness,the production competition,marketing competition,financial operation competition for inventory,analysis the company's strengths and weaknesses in these areas.At last,by using SWOT matrix tool analysis,the future competitive strategy of Dalian Fuji Ice Vending Machine co.,LTD was formulated.This paper focuses on the company's development concept,strategic positioning,and relevant strategies of the company's development strategy.In the relevant strategies of the company's development strategy,cross-boundary joint strategy,product diversification strategy,social resource integration strategy,customer value improvement strategy and intelligent manufacturing strategy are proposed.At the same time put f Innovation of management system,improve the level of human resource management,improving the structure of the organization,strengthening cost management,strategic implementation safeguard measures such as strengthening the construction of informatization.This paper,taking Dalian Fuji Ice Vending Machine co.,LTD.,as the research object,through comprehensive analysis on the company competitive strategy,strive for the future development direction for the enterprise.