The Design Of CH Food Company’s Development Strategy Plan

Recently,with the stable growth of China’s national economy,people’s living standards have improved,and the pursuit of high-quality life has also been strengthened.As the leisure cooked food industry develops,it is also accompanied by more intense competition within the industry,and the level of competition is also constantly upgraded.The enterprise is located in the highly competitive domestic leisure cooked food industry.In order to gain sufficient competitive advantages and maintain the sustainable and healthy development of the enterprise,the development strategy must be considered as the primary issue.This paper takes the development strategy design of CH food company as the research object,and first introduces the significance of the topic selection for the development of leisure food industry.This paper is of guiding significance for CH food enterprises to break the current dilemma and achieve further development.Secondly,on the basis of relevant theories and domestic and foreign research results of leisure food,the case of CH company was selected for analysis,and the basic situation and development status of CH company were summarized,including the introduction of CH company’s basic situation,main product analysis,business status and financial status of the company.Thirdly,on the premise of the current situation of CH company,this paper studies the development status and business strategy of CH company from three dimensions,including enterprise environment analysis,du pont financial analysis and SWOT analysis,by using the relevant knowledge of management,accounting and statistics.Finally,through the theoretical analysis and problem description above,introduced from talent strategy,cost leading strategy,product diversification strategy,brand promotion strategy,channel strategy of diversifying by five aspects to the CH food enterprise development strategy has made the corresponding design Suggestions,and from the strategy of building enterprise culture,improve the enterprise organization structure,establishing talent incentive system,market feedback mechanism as well as the real-time control system in five aspects,such as security measures are put forward.This paper analyzes from six parts,the first chapter is the introduction of this paper,the second chapter is the relevant theoretical basis,the third chapter is the development status and problems of CH company,the fourth chapter is the development strategy analysis of CH company,the fifth chapter is the development strategy formulation and safeguard measures of CH company,and the last part is the main research conclusion of this paper.