The Project Plan Of HX Flight Simulator Experience Museum

Along with the three-decade rapid development of our economy,people's living standard becoming higher and higher,the flight simulator is gradually stepping into our daily life,and the simulated flight experiencing has attracted attentions of the society and publics.The major reason is that the simulated Flight Experience can inspire the youth to be engaged in aerospace industry,and provide them life goals which are creative and challenging.Another reason is that the simulated flight is one of virtual reality experience in the mobile Internet era which brings people direct experience of flying a flight.HX Flight Simulator Experience Museum is a business project to be carried out by HX and this article is its business plan.By applying the fundamental theories of management and marketing,combined with professional knowledge of enterprise strategic management and financial accounting,this article analyzes the macro-environment,industry environment,marketing strategies,financing and risk control of this project for the purpose of gaining the recognition of the investor of HX,A company.Thus HX can quickly enter into the market as HX wants and gain satisfactory returns for A company.First of all,the article introduces the macro-environment and industry environment.Then the article makes an analysis of the strengths and weaknesses,the opportunities and threats of the project,by combining with the characteristics of the experiencing museum project.Finally it concludes that the company is qualified with certain industrial superiority,and the project satisfies consumers' demand of flight experiencing,which make the project feasible.According to the conclusion,the following passages set the market positioning,the marketing goals and human marketing strategies by using marketing science.Then financial and investment-benefit analyses of the project are made.Finally,the risk of the project is assessed and the coping strategies are put forward.From the above analysis,the conclusion of this article is that the business project of HX,to the potential investor A,is of good investment value and worth investing for A.