Business Proposal Of Intelligent Cloud Project For Cinemas By X Company

At present,national policies strongly support the development of the Internet industry and the film industry.And China's film consumer market has also shown explosive growth,providing possibilities for related Internet technologies.It is in this context that WS Technology launches Smart Cloud,a venture project for the cinema market,combining SDWAN and operation and maintenance automation technologies to revitalizes WS's redundant resources.This thesis takes the Smart Cloud project as the research object,and uses the theory of strategic management,marketing management and financial management to comprehensively analyze and plan all aspects of the Smart Cloud project through the form of business plan.This not only paints a blueprint for the development of the project,but also enhances entrepreneurial confidence.It also introduces the project to venture capitalists and is conducive to raising funds.This paper first summarizes the project background,project resources,project service content,project overview and operation mode of the Smart Cloud.Then,the PEST model and the five-force model are used to analyze the macro environment and the industry competition environment,and the SWOT analysis method is used to analyze the advantages and disadvantages of the project and the external opportunities and threats.It can be seen that the Smart Cloud project has a favorable policy environment and consumption environment,and has first-mover advantages and technological advantages in the industry.On this basis,the target market was selected for the project through STP marketing method.And the product,brand,function and image of the project were positioned.Then the market demand analysis was carried out,and the marketing target was reasonably formulated accordingly.The 4P theory has subsequently been used to develop a mix marketing strategy for the project in order to achieve the purpose of promoting the brand,expanding reputation and increasing market share as early as possible.Based on the marketing plan,this study further introduces the operational management plan of the Smart Cloud project,including organizational structure,decision-making process,human resource allocation and performance appraisal management plan.Finally,on the basis of the above analysis,the study carried out financial analysis and risk control of the project,including investment and financing plan and exit mode description,income and expenditure forecast,cash flow forecast and project benefit evaluation.The initial investment of the project is 35 million yuan,of which,the parent company contributes 4.9 million yuan(14%),the entrepreneurial team contributes 5.1 million yuan(14.57%),and the parent company's angel investment is 25 million yuan(71.43%).The net present value of the first five years of the project is 92.261 million yuan,far greater than zero.The revised internal rate of return for the first seven years is 47%,which is greater than the cost of project capital.The project dynamic investment recovery period is 3.19 years,and the investment profit rate is 84.43%.It can be seen that the economic benefits of this project are very significant.Lastly,the risk analysis indicates that the risk of the project is small.