Research On Problems And Countermeasures Of Rural Tourism Development In Dayi

The development of rural tourism is in line with the requirements of the party and the country to develop a new socialist countryside,and it can also reasonably solve the problems of“agriculture,rural areas and farmers”,which is also an important path for rural revitalization.With rural tourism innovation and development of rural areas,rural tourism will gradually develop into a new comprehensive industry,a new blue sea market for tourism,leisure and vacation.In recent years,Dayi county has relied on the unique natural tourism resources,and has promoted the rapid development of rural tourism.However,with the increase and change of the rural tourism consumption market demand,the guidance of national policy support,and the homogenization.in the future,Dayi county the development of rural tourism will face many challenges and opportunities.Therefore,it is of great practical significance to study the development countermeasures of rural tourism in Dayi.This paper expounds the basic situation of Dayi,introduction of rural tourism resources and development status through literature research,investigation and research,and theoretical and practical methods.Secondly,the method of questionnaire survey is adopted to conduct research from the three aspects of consumers' personal information,consumption behavior characteristics and consumption demand trend,and relevant data are collected to provide the basis for the problems in rural tourism development in Dayi and future development countermeasures.Thirdly,based on the data of consumer market survey and the way of interview and communication between business personnel of relevant departments,this paper analyzes the problems and causes in the development of rural tourism in Dayi.Based on the current situation of rural tourism in Dayi and the consumer questionnaire,the author puts forward some countermeasures and suggestions for the development of rural tourism in Dayi,such as the confusion of responsibilities of government departments,the lack of features of rural tourism products,backward marketing methods and weak market competition.In order to promote the health and harmony of rural tourism in Dayi to a greater extent,We should not only make efforts in strengthening government managemen,standardizing industry management and strengthening basic supporting facilities,but also to give full play to the role of “rural tourism +”,use the emerging marketing method,develop rural tourism products with Dayi characteristics,and expand the rural tourism market of Dayi,in the hope of promoting the healthy,harmonious and sustainable development of Dayi rural tourism to a greater extent.