Study On Problems And Countermeasures Of Rural Tourism Development In Gaoshi Town Of Weiyuan County

Rural leisure tourism is a new type of tourism,which is based on the natural and cultural objects of the countryside as the attractions of leisure tourism,relying on the beautiful landscape,natural environment,architecture and cultural resources of the countryside,and on the basis of traditional rural leisure tourism and agricultural experience tourism,to develop leisure,vacation,entertainment,recreation and conference services.The new situation of rural leisure tourism in China is manifested in various forms,which can be summarized as follows: rural leisure,folk customs and traditional culture,rural leisure and vacation,agricultural production experience,village and ancient town,recreational and health-preserving,etc.Firstly,this paper describes the present situation of rural leisure tourism in Gaoshi Town,Weiyuan County,and analyzes the development of rural leisure tourism in Gaoshi Town with the methods of literature review,dynamic and static combination,on-the-spot investigation and other related theories such as economics and tourism.Through consulting the relevant literature at home and abroad,this paper summarizes and sorts out the rural leisure tourism in Gaoshi Town,and divides the main forms of the present stage into four types: ecological farming,ecological sightseeing,ecological culture and characteristic industries.Through the collection of relevant information and field visits,the main problems of the development of rural leisure tourism in Gaoshi Town are understood: lack of planning,less characteristics,lack of science and technology,less efficiency,loss of agricultural flavor,less organization.In view of these problems,on the basis of drawing lessons from the advanced experience of the development of rural leisure tourism at home and abroad,combining with the existing advantages and disadvantages of Gaoshi Town in developing rural leisure tourism,this paper puts forward the feasible countermeasures for the development of rural leisure tourism in Gaoshi Town,Weiyuan County.Firstly,it enlarges the capital investment and changes the management mode.Secondly,scientific planning for development;thirdly,strengthening government guidance and increasing support;fourthly,strengthening public infrastructure construction;fifthly,highlighting characteristics,building brands,strengthening publicity,increasing capital investment,changing business models;strengthening talent introduction and training,improving management level;strengthening environmental governance,attaching importance to environmental protection Protect;Strengthen the government guidance,increase support;Strengthen the construction of public infrastructure;Highlight characteristics,strengthen publicity.