Research On Regional Marketing Strategy Of Changjiang Securities Tangshan

In recent years,with the adjustment of the state's policies to the free market economy and the securities market,it has become increasingly difficult for the securities industry to survive in fierce competition.In the light of this situation,securities companies have continuously increased their attention to business strategies in the course of continuous development.Through effective marketing activities,expand its influence and increase the sales volume of securities to ensure that securities companies obtain higher economic returns.Therefore,the topic of this paper is based on the Tangshan regional securities marketing problem of the Yangtze River Securities,and it is expected that the marketing consciousness will be further promoted in the Tangshan region of the Yangtze River Securities,so that the Tangshan regional marketing strategy will be more scientific and reasonable,and the Tangshan regional branch will be promoted to better grasp the customers.To raise the operating income of the business premises.The main contents of this paper are as follows:First of all,this paper expounds the purpose,background and significance of this study.On the basis of consulting a large number of previous research documents,it combs the latest research developments at home and abroad,and illustrates the research content and methods of this paper.This paper summarizes and summarizes the related theories involved in the research,and lays a solid theoretical foundation for the follow-up content of this article.Secondly,the external environment and internal environment of Tangshan area of Changjiang Securities are analyzed.Mainly from the economic and cultural environment,the industrial environment and the Yangtze River Securities Tangshan business department itself three aspects.Thirdly,SWOT analysis and STP analysis of Tangshan regional marketing of Changjiang Securities.Summarize the opportunities and threats,advantages and disadvantages of tangshan regional market of Yangtze river securities,and provide the basis for the formulation of the marketing strategy of great wall wine in Shaanxi.Finally,based on the above analysis of the market results,using the 4PS theory to formulate the marketing mix strategy of Tangshan area of Changjiang Securities,and put forward corresponding suggestions in terms of safeguard measures.The safeguard measures are divided into four aspects: talent,organization,service,and wind control.