Research On Financial Strategy Of SongCheng Performing Arts Light Asset Operation Mode

With the rapid development of technical science and the economy,the industrial market competition has intensified.For most companies,how to adjust their development strategies with the changes in the market so that they can cope with the changing markets and maintain high economic returns.It is an urgent problem that every enterprise needs to face.The traditional heavy-asset operation mode has a large proportion of capital occupied by its fixed assets,so it is difficult to have strong liquidity and expand the enterprises well.With the increase in the number of successful cases of light-assets operations,more and more companies have begun to "change from heavy to light",reduce or even abandon non-core parts,and focus on the operation of "light-assets" such as corporate brands and professional technologies.The operation of light-assets is a new structure of enterprise strategy in the background of modernization network and knowledge.It pays more attention to the creation and realization of enterprise value.With the advent of the new economic era,enterprises will be more interested in the benefits brought by the operation of light-assets,because the characteristics of it is to focus on the high-profit value parts and outsource low-value links such as production or packaging.It can create new enterprise value and effectively control production cost.Financial strategy is a special form of enterprise strategy.Although it exists independently of enterprises strategy,its final purpose is to obey the overall strategy of the enterprise.The company chooses the appropriate financial strategy,on the one hand,it can ensure the reasonable distribution and utilization of financial resources,and on the other hand,it can make full use of the external resources of the company.Finally,help the enterprise to maximize its value.Therefore,whether the selection of financial strategy is reasonable or not will directly affect the operating effect of the company.This paper selects SongCheng Performing Arts as the research object and studies the financial strategy under the operation of SongCheng Performing Arts light asset.This article analyzes the financial characteristics and strategy under the operating mode of the performing arts light asset in SongCheng.And select the profitability,solvency,operating capability and industry average,compare with QuJiang Cultural Tourism,the first company in the same industry to operate light asset,analyse theiroperating effects.The results show that most of the financial performance indicators of it are better than the industry average and QuJiang Cultural Tourism,which shows that SongCheng Performing Arts implements light asset operations and the company's financial strategy is well coordinated.Company's brand and management mode is very well,it can help effective control management risk also keeps stable cash flow.In addition,when studying the case of SongCheng performing arts,we also found out the problems of it and put forward corresponding suggestions for the problems,hoping to improve the financial strategy under the operating model of SongCheng Performing Arts light asset.It is also expected to provide some reference experience for other companies in China to improve their financial strategy or implement the operation of light asset.