The Impact Of Business Model Innovation On Corporate Value Creation

With the development of social economy and the diversification of people's needs,the transformation between the major enterprises is different from the competition object,before the product and service set the world,and in the present,the dominant factor has become the business model,a unique and suitable for their own business model in the industry will become the leader.However,at present,the academic research on business model is not sufficient,which shows the necessity of the study of business model,so that other enterprises can be convenient to repair and improve their own business model.However,it is impossible for anything to exist independently of other things,and to study the business model is bound to find a quantity that interacts with it to reflect the economic consequences of its changes,so this paper,through a series of analyses,decided to use Jingdong as the object of case analysis,At the same time,the value creation closely related to each enterprise is selected as the analysis point and landing point to explore whether the change of business model has an impact on the value of the company.This paper constructs the business model canvas model,through the more intuitive and comprehensive canvas analysis to the Jingdong business model and its own value creation linked to the analysis.Firstly,according to different classification criteria,this paper classifies and combs the literature of the research business model over the years,and gives a brief introduction to the system background,and again,introduces the theories related to the business model and the theory of value creation,and outlines the interaction between the two,Then on the research object of this paper,Jingdong group in the company structure and self-business model of a simple introduction,in the analysis part of the use of business model canvas four levels to analyze,as a supplement,and from the financial and non-financial aspects of Jingdong's value creation ability analysis,mainly through the number of customer growth,search keyword number,Stock price change,operating income,gross margin net interest rate,cash flow inflow,cost structure,etc.to reflect the change of enterprise value,and then use the business model canvas four levels to outline the relationship between business model innovation and enterprise value creation.Finally,from the Beijing-East business model research experience and enlightenment to other enterprises to play a reference role.The study found that Jingdong has brought growth to the value of enterprises through its own shopping malls,self-built logistics and innovative business models that open up small and medium-sized cities offline,so we can conclude that there is indeed a connection between the business model of an enterprise and its value creation,that is,the innovation of the business model will bring about the creation of enterprise value.