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A Research On Promotion Strategies Of F Logistic Company’s Core-competence

Posted on:2020-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:F LianFull Text:PDF
GTID:2439330596974876Subject:(professional degree in business administration)
Abstract/Summary:
With the continuous development and improvement of China’s market economy,the modern logistics industry has become an important part of the current economy,is an economic and reasonable comprehensive service industry in the process of industry,and has been developed rapidly in the world.Modern logistics industry is a comprehensive industry integrating systematization,informatization and warehousing modernization,with modern transportation industry as its focus,information technology as its support and modern manufacturing and commerce as its foundation.Therefore,its development will play a great role in promoting the industrial structure,enhancing the development momentum of enterprises,and improving the quality of economic operations.The core competitiveness of an enterprise permeates the whole process of its growth and runs through the whole life cycle of the enterprise.Good core competitiveness of enterprises is conducive to occupying the market in the industry,expanding the visibility and influence of the enterprise,and at the same time,improving the economic efficiency of enterprises.Therefore,the core competitiveness of an enterprise is a unique and sustained development advantage formed by effectively integrating its own excellent resources and making full use of resources to support enterprises to maintain good growth and development.This paper takes Inner Mongolia Hohhot F Logistics Service Co.,Ltd.(hereinafter referred to as F company)as an examdple to analyze the typical problems and development trends in the logistics industry,and how to improve the core competitiveness of the logistics industry.This paper carries out relevant research based on the development trend of the logistics industry.First of all,through a large and detailed reading of the relevant literature review of the logistics industry,it comprehensively describes the goal of logistics industry is to meet the needs of consumers,integrates the manufacturing,transportation,sales and other market conditions to consider a comprehensive business characteristics,and summarizes and analyzes the existing research results and research status of logistics enterprises to enhance their core competitiveness based on the core competitiveness theory and the connotation and characteristics of human resource management theory,Secondly,a questionnaire is designed,and the questionnaires and interviews are used to investigate and analyze the problems faced by F Company in further developing and upgrading its core competitiveness.The problems in human resources management,performance management and system construction are deeply analyzed.Finally,based on the analysis of the above problems,this paper proposes strategies for F company to improve its core competitiveness,including human resource management strategy,performance management strategy,corporate culture construction strategy and strategic management strategy.
Keywords/Search Tags:logistics industry, core competitiveness, strategy
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