Research Report On Social Responsibility Construction Of C Commercial Bank

With the rapid development of Chinese economy,the economic profits of enterprises have been greatly improved.And the enterprise is in the process of development and growth.More and more attention has been paid to the fulfillment of corporate social responsibility.As far as modern enterprises are concerned.In the process of sustainable development,they need to meet the needs of various stakeholders.To promote enterprises to better fulfill their social responsibilities.Finally,the influence of corporate brand in the society will be continuously enhanced.At present,environmental pollution,employee disputes,customer complaints and many other problems have aroused public concern.Therefore,while vigorously pursuing interests,enterprises also need to undertake more social responsibilities.Commercial Banks are a special industry compared with other enterprises.Its social responsibility should not only meet the needs of all stakeholders and promote economic development,but also set up the values of fulfilling social responsibility,constantly enrich financial products,improve the quality of financial services,protect ecological environment resources,and actively participate in social charity and public welfare undertakings.In this way,the brand effect will be created and the brand influence of commercial Banks in the society will be continuously expanded.This paper takes C commercial bank as the research object.Firstly,corporate social responsibility theory,commercial bank social responsibility theory and stakeholder theory are combined.The social responsibilities of commercial Banks should be fulfilled both internally and externally.The current situation of C commercial bank fulfilling its social responsibilities to shareholders,customers,employees,environmental,charity and public welfare is emphatically described.Secondly,it starts from the perspective of stakeholders closely related to the operation process of C commercial bank.In the form of questionnaire,the current status of C commercial bank in fulfilling its social responsibility and the expectations for the future are grasped.Finally,combined with stakeholders' evaluation and expectation on the current situation of C commercial bank's social responsibility.Specific Suggestions are put forward from five aspects: strengthening brand influence,improving financial service quality,optimizing staff management,strengthening green finance development,and promotingcharity and public welfare development.