A Case Study On The Talent Incentive Guided By The Business Partner Of V Corporation

With the development of China's reform and opening-up,the economy in China is growing at a high speed.The real estate industry has always been the main path of China's economic development.After entering the 21 st century,the development of real estate industry is very rapid,real estate enterprises are springing up,with the market mechanism gradually maturing,the traditional management mode has been put to an end in the past."People" has become an important factor for housing enterprises to seize market share.The incentive of traditional real estate enterprises to talents is mainly carried out through "profit sharing" and "profit sharing".The main means are sales promotion,profit and so on.According to an employee survey of nearly 10,000 people,only 22% of the respondents believed that the enterprises in which they were located had established an effective incentive mechanism for talents;due to the lack of incentives,74% of the staff had the capacity to play less than 80%,and even nearly 10% of the respondents had the capacity to play less than 40%.Clearly,the talent incentive status of Chinese real estate enterprises is very worrisome.The V Group first proposed a business partner system in 2014.Through following the investment system,equity incentive,event partners,to further stimulate the sense of ownership of the management team,work enthusiasm and creativity,strengthen the relationship between the management team and shareholders.Through three specific cases,this paper reveals all kinds of problems existing in the talent incentive management guided by the partnership system in V Company.In view of these problems,this paper applies the case study method,the interview survey method and the literature research method combined with the incentive theory.This paper analyzes the theory of job burnout and career,deeply reveals the causes of the incentive management problems in V Company,and puts forward the corresponding solutions at the same time.Through the above research,the problems of talent incentive management in V Company can be effectively solved and improved to a certain extent,so as to maximize employee self-drive,autonomy,creativity,and activate organizational vitality.In the silver age of real estate,we can explore the way of diversification,have a stable and efficient team,and finally realize the win-win situation between enterprises and employees.