Study On The Selection Of Strategic Partners Of Real Estate Enterprise Based On Two-stage Principle

In 2016,as "crucial year" of Supply-side structural reform,it not only adjust the contradiction between the supply and demand of property market,also pay more attention to the land market.On the one hand,provinces and cities with higher inventory continue to introduce a series of policies to resolve the inventory;on the other hand,in the case of "land Kings" appearing frequently,the major cities have introduced a tightening policy,in order to reduce the heat of land market.In 2017,as the "deepening year" of Supply-side structural reform,Liu Zhifeng,the chairman of China’s real estate association,revealed that the problem the real estate facing is no longer lacking of demand or no demand,but that the demand has changed without the product changing,the quality improving and service keeping up.In the face of "reductive land","high price","sell difficult" and "high demand",the establishment of a strategic partnership as a vital way to strengthen their core competitiveness has been used by more and more real estate enterprises.But,in practice,when choosing the strategic partner,real estate enterprises do not have a comprehensive understanding and cognition of the level and strength of suppliers,not consider the match of the supplier and the project,Thus,increasing the difficulty of controlling in "cost","quality","duration",then causing the profit declining and affecting the long-term development of the company.It has become crucial for the Real estate enterprises how to choose strategic partners scientifically and effectively.The existing research on the set of indicators used to select strategic partners does not have reasonable classification,not consider the convergence between indicators and seek a single strategic partner as a starting point.On the basic of the above,the paper constructs the two-stage indicator system used to select the strategic partner by handing out questionnaires,consulting experts and studying cases,the first stage of the system sets mainly for the strategic partner’s own situation to conduct a qualitative and comprehensive evaluation;The second stage of the system sets mainly for cost,duration,quality to judge the matching between the project and the strategic partner passing the selection of first stage.At the same time,the paper uses the combined model of single evaluation methods after comparing the merits and demerits of a lot of selection methods.In view of the purpose of the first stage and characteristics of indicators of the first stage,the first stage puts forward the method called improved TOPSIS based on entropy theory and gray relational theory;The second stage proposes a multi-objective programming theory based on the constraint of Cost,duration,quality.Through the two-stage screening,it can select the most satisfied strategic partners.And combining with case analysis,the validity of the index system and the feasibility of the model are validated.Finally,through the adjustment of the weight coefficient of the objective function in the model,the results of strategic partners and the allocation of resources have been tested in the cost strategy,duration strategy and quality strategy.Based on the comprehensive analysis of the simulation results,the model can make best choice and achieve the most reasonable allocation of resources based on the different strategies adopted by the real estate enterprises,it hopes the index system and model method can provide some reference for the choice of strategic partners of real estate enterprises.