Research On Promoting Corporate Cultural Identity Of Bank Of Lanzhou

At present,the competition between banks is not only reflected in traditional financial products and services,but also in corporate culture.However,there are still many managers who do not have a deep understanding of corporate culture and the importance of understanding is insufficient.This causes that employees can not have a full understanding of corporate culture,and the recognition of corporate culture is not high enough,so that corporate culture can not play its due positive role.The construction of corporate culture has been carried out in Bank of Lanzhou for more than ten years,but up to now,there has been no systematic and in-depth investigation and research on the identity of corporate culture.On the basis of extensive investigation and in-depth study on the status quo of corporate culture identity of Bank of Lanzhou,the purpose of this paper is to find out the existing problems of corporate culture identity of Bank of Lanzhou.At the same time,the causes of these problems are analyzed,and then the plan and measures to help enhance the corporate culture identity of Bank of Lanzhou are formulated,which provides management inspiration for the construction of corporate culture of Bank of Lanzhou.The theme of this paper is to improve the corporate culture identity of employees of Bank of Lanzhou.Firstly,the research on corporate culture identity at home and abroad is reviewed in depth.Relevant scholars' views on the origin,development and role of corporate culture research are summarized.On the basis of fully understanding the concepts of "identity","cultural identity" and "corporate cultural identity",the measurement dimension,preliminary structure and influencing factors of corporate cultural identity are studied and analyzed.Secondly,quantitative and qualitative analysis of questionnaires and interviews with employees,analysis of the status quo of corporate culture identity of employees of Bank of Lanzhou.The results of data analysis show that 24% of employees have the attitude of disagreement towards corporate culture of Bank of Lanzhou,and there are obvious differences in corporate culture identity.Thirdly,in view of the status quo of corporate culture identity and the corresponding problems found,this paper designs a more targeted promotion program.This article mainly elaborates from five aspects of the scheme,namely,design principles,objectives,requirements,overall ideas,content and implementation process.Finally,in order to ensure the smooth implementation of Bank of Lanzhou's corporate culture identity promotion program,the corresponding support measures are put forward.It includes seven aspects,namely,establishing and implementing the cooperative work mechanism,strengthening the publicity of corporate culture concept,strengthening the leading role of managers,strengthening the "people-oriented" cultural concept,focusing on the sense of ceremony of corporate cultural activities,creating a good organizational culture atmosphere and establishing the implementation of evaluation incentive and supervision mechanism.