Research On Industrial Power Marketing Strategy For Huad Company Based On Cross-Border E-Commerce Platform

With the globalization of economy and the rapid development of Internet technology in the past decade,cross-border e-commerce platforms have gradually become an important tool for more and more enterprises to explore overseas markets.At present,the types of cross-border e-commerce platforms suitable for enterprise product export are mainly B2 B and B2 C,and some enterprises are involved in the C2 C platform.Huad Technology Co.,Ltd.is a small and medium-sized enterprise with 40 years of experience in electronic manufacturing.Since 2009,it has been involved in cross-border e-commerce platform.This paper focuses on the cross-border e-commerce marketing of Huad's industrial power products.This paper analyzes the current situation and existing problems of Huad's cross-border e-commerce platform sales business,and analyzes five problems encountered by Huad's industrial power products in the process of relying on cross-border e-commerce platform marketing: The product sales performance on the cross-border e-commerce platform encountered bottlenecks,the overall product profit margin was low,customer satisfaction was low,product image was low,and the complaint rate was high.The paper analyzes the macro-micro environment of cross-border e-commerce marketing of Huad's industrial power products.On this basis,applying STP marketing theory and 4P marketing combination strategy,the paper focuses on the market positioning and marketing strategy of cross-border e-commerce marketing of the company's products.According to the 4P marketing mix strategy theory,the marketing combination strategy is proposed: increase and decrease of product portfolio width and length,product packaging and product service improvement,product pricing,advertising promotion,channel management and inventory management issues.The paper also discusses how Huad Company ensures that marketing strategies are implemented in the cross-border e-commerce platform marketing process.The fact that Huad Company has opened up overseas markets throughcross-border e-commerce platforms is only a microcosm of thousands of similar companies,so I hope this article can also provide some useful inspiration for similar companies in the marketing of cross-border e-commerce platforms.