Research On Cross-border E-commerce Marketing Strategy For Carrot Mall Company

Along with the introduction of China's Customs documents No.56 and No.57,in 2014,as the first year of cross-border e-commerce,it gradually stepped into the public view and the government first recognized the mode of cross-border e-commerce.Since 2015 China officially entered a period of rapid growth of cross-border electricity supplier and the trend of outbreak.Different from the traditional business,how to create a brand marketing strategy for imported goods has become a difficult business,Faced with diversity marketing channels,cross-border electricity companies are the Internet as their optimization tools,so how to carry the convenience of the Internet to get a good marketing effect to become the enterprise urgently to solve the problem.Guangzhou carrot Village Network Technology Co.,Ltd.(hereinafter referred to carrot village)as the main business of cross-border e-commerce retailers,the enterprise t Through the relevant policies of import and export trade,the Mainland successfully expanded the marketing market for imported goods.At the end of 2016,the Company set up direct import outlets in 15 provinces and cities and set up a platform for selling electricity through the Internet.In view of the characteristics of its overseas supply chain and O2O marketing model,this paper analyzes the current macroeconomic policies and competitive environment faced by the cross-border e-commerce industry and summarizes the market opportunities and threats of the company.Through the analysis of carrot village's industry environment,supply channels,profitability,Internet technology capabilities and business capabilities,summed up the company's advantages and disadvantages of developing cross-border e-commerce market.Through the above analysis,further use of STP strategy carrot Village Network Technology Co.,Ltd.opened up the market for market positioning and market segmentation.Finally,through the use of 4P marketing strategy,the company develops a marketing strategy suitable for the enterprise and lists the theoretical basis and concrete implementation method of the marketing strategy.This research provides a powerful information support and enterprise marketing strategy guidance for Guangzhou carrot mall company to develop cross-border electricity supplier market,and how to consolidate the current marketing achievements.Able to open up the cross-border electricity market,sustained and stable sales of marketing efforts to provide a marketing strategy.This marketing strategy is not only for the end of the traditional marketing strategy,but also cross-border e-commerce in the context of network marketing exploration.