Research On Marketing Strategy Of K Pharmaceutical Company

The Sustainable economic development,drive the people’s living standards improve,people’s consciousness and the demand of healthy consumption gradually improve,continuously deepened reform policy in recent years,became evident with phenomenon of population aging in our country at the same time,under the influence of these factors together,China’s pharmaceutical industry prospects but also more and more fierce competition.In order to survive and develop,pharmaceutical enterprises must set long-term development goals.In order to expand market share and increase profits,they must formulate scientific and reasonable marketing strategies.In this study,the marketing strategy of K pharmaceutical company was analyzed and studied by combining literature analysis and investigation with marketing theories and research methods.This paper first describes the status quo and trend of development of the pharmaceutical industry,analyzes the marketing environment of the pharmaceutical companies and then the K,combined with the enterprise marketing present situation,proposed the K pharmaceutical company marketing strategy in the product,price,channel,promotion four aspects of optimization,and put forward to improve the quality of medicines and create professional marketing team,establish a scientific incentive mechanism,and make "Internet + big health" brand guarantee mechanism,etc.The research provides marketing strategy Suggestions and optimization for K pharmaceutical company,which is expected to have certain guiding significance for the future marketing of the company,and also provides reference for the marketing strategy research of pharmaceutical companies.