Research On Network Marketing Strategy Of XX Pharmaceutical Co

At present, with the continuous development of network economy, enterprise competition rules change with the concept of consumer spending, the traditional marketing theory has been difficult to meet the requirements of the enterprise to cope with the fierce market competition, the network marketing has gradually been many enterprises, especially the capital and capital sources of small and medium enterprises of all the favor. "Difficult to see a doctor" has been an important problem for the general public in our country. Over the years, the government has taken many measures to control, but with little success. From the current point of view, the pharmaceutical network sales development trend gradually clear, it greatly reduced the circulation link, reduce the cost of medicine, is conducive to the pharmaceutical companies to keep their profits while reducing drug prices. Therefore, if the future of network channels for reasonable control, and guide its healthy development, pharmaceutical network sales is likely to become a panacea to solve the current medical problems. So this paper has a strong theoretical significance and practical significance for the research of XX Medicines Co network marketing strategy.This paper is based on the research of XX Medicines Co’s network marketing situation, using literature research, investigation and case study, the paper analyzes the network marketing environment and the existing problems of XX Medicines Co. Finally, the paper puts forward suggestions on the implementation of network marketing strategy of XX Medicines Co, which is based on strengthening enterprise network marketing concept, improving the network marketing strategy, improving the network marketing strategy.