Jiangsu Hansoh Pharmaceutical Marketing Strategy Research

Along with the domestic reform, opening up and economic development. The development of China’s pharmaceutical industry is very rapid as a rigid demand industry. But because of the lack of a sound system, development of the pharmaceutical industry in our country was once chaotic. The GSK event which happened in July,2013 has caused people from all walks of life reflect on the marketing system in pharmaceutical industry. The central government strengthened the regulation of the pharmaceutical industry and introduced corresponding reform policy one after another.With the deepening of the medical reform, medical market will also continue to open, many foreign enterprises, private enterprises, state-owned enterprises actively participate in the competition. Combined with perfection of the Internet technology, drug related information, information related to pharmaceutical production company has been more and more open and transparent.When choose drugs,doctors and patients pay more attention to medicine enterprise brand, drug quality, convenience of circulation pipe besides curative effect and drug prices.In the face of increasingly strong medicine management system, increased competition in the medical market, pharmaceutical production and sales enterprises will face new challenges, traditional marketing model obviously can not meet the needs of today’s market. Domestic and foreign pharmaceutical companies are stepping up to adjust marketing strategy. At the beginning of the adjustment, domestic enterprises need to draw lessons from relatively advanced pharmaceutical marketing strategy in foreign enterprises based on basic theory of marketing. At the same time apply effective tools to strategy formulation using modern management information system.Through the analysis of the medical market environment in recent years, Jiangsu pharmaceutical company’s current operating conditions, development goals, enterprises characteristics, combined with the basic theory of marketing, SWOT analysis was carried out about Jiangsu Hansoh pharmaceutical company, listing its advantage, disadvantage, opportunities and threats at present. It also points out current problems appeared in the marketing link from product level, market level, price level and pipeline level for further analysis. At the same time, in order to illustrate this, take Jiangsu Hansoh pharmaceutical product "Hansoh Fu Lai Di" as an example, put forward method to solve the problem, from the level of products: carry out brand marketing facing the optimization of the new product; From market level: promote differentiation marketing facing competition; Price level: ladder type price in the face of different patients; Pipeline level: adopt multi-channel integrated marketing solution. Adopt diversified, dynamic marketing combination scheme in view of existing market, i.e. improve level of marketing of Hansoh pharmaceutical company. At the same time apply diversified, dynamic marketing strategy to daily marketing management usingmodern managing information system.This article hopes to study medical marketing related theory by way of case analysis of Hansoh pharmaceutical product "Hansoh Fu Di", analysis of China’s pharmaceutical enterprise marketing present situation and existing problems,try to solve the problems arising from pharmaceutical marketing and increasingly complex market competition using modern information management system, diversified, dynamic marketing strategy. Apply diversified, dynamic marketing strategy to daily management system.The innovation point of this essay is it interprets policy of hot spots in recent years closely combined with China’s reality, combining theoretical analysis and practical experience. Find out general rule of enterprise marketing strategy use through description,analysis of theory system and tools of management information system, apply theory of practical application to enterprise marketing practice by adopting diversified, dynamic marketing strategy.