Research On The Impact Of Enterprise Strategic Commitment Reliability On Enterprise Value

The company's growth sustainability,competitive advantage and corporate value are all related to the company's strategic commitment.The company's strategic commitment covers the company's development vision,business model,profit logic and other content,whether this content can attract stakeholders to invest in the enterprise or Commitment,this will have a major impact on corporate valuation and corporate sustainability,and research on the strength and measurement of corporate strategic commitment and the impact of strategic commitment reliability on corporate value will become a trend.This paper studies the impact of corporate strategic commitment reliability on corporate value,with price-earnings ratio as the explanatory variable and commitment reliability as the main explanatory variable.Firstly,through combing the theory of motivation,organization theory,strategy theory,commitment theory and corporate strategic commitment theory and literature,summarize the factors affecting the reliability of corporate strategic commitment.On this basis,measure corporate strategy with corporate strategic commitment capability and strategic commitment.Committed to reliability,and then combined with the percentile method and equal weight method to measure the reliability of the strategic commitment of the listed companies in 2017 to issue additional funds,and finally using the least squares to analysis P/E and the reliability,and comparatively analysis P/E of companies with different reliability of commitments.The study found that: 1)the reliability of corporate strategic commitment has a significant impact on corporate value,and 60 and 80 are two significant inflection points of this impact;2)corporate strategic commitment does not necessarily have a positive effect on corporate value,but is highly reliable.Sexual corporate strategic commitment has a significant positive effect on corporate value;3)judges the reliability of corporate strategic commitment through corporate strategic commitment capability and strategic commitment,with a robustness of 92%-95%;4)corporate strategic commitment is better than organization Commitment to a higher level of organizational commitment;5)China's private enterprises are still in a position to be unsatisfied by investors,but this is precisely a business opportunity;6)operating costs and urban business environment are looking for An important clue to companies that are missing and have investment value.Based on the above research results,if companies want stakeholders and potential investors to recognize corporate strategic commitments and unilaterally invest,they need to shape and promote corporate vision and mission,improve strategic commitment and determination,and target potential interests.Relevant;the government should improve the market mechanism,legal system and provide more preferential policies,giving enterprises a chance to try and try or reduce the uncertainty of the implementation process of corporate strategic commitments,especially private enterprises.In addition,in the future,when studying the characteristics of investor types in theory,we can study the characteristics of stakeholders or potential investors with strategic and strategic commitments of investment and recognition reliability less than 60 points,greater than 60 points less than 80 points,and greater than 80 points.