Development Of Business Strategy Of The Start-up Ultimeapps Company

Over the past decade many startups companies were created and operate worldwide.While few of them became giant companies and even leading companies in the industry,most startups companies do not survived past two(2)years and when they do,they never make any return on Investment(ROI).It is therefore important to understand what makes other startup survive and how can those strategies be adjusted or customized to suit others.Ultimeapps Company is an Information Technology startup company located in Ghana and of which I am a member of the founding team.This paper consists of an analyses of the business strategy of Ultimeapps Company,which account for both internal and external environment of the business.This research gives an insight of the company current state and propose tools for solving the various business problems.In this case study,various management tools,theories and concepts are implemented in order to analyze and to assess further alternatives to enhance the business performance of the company,therefore various business concepts are discussed respectively to various domains such as international business,strategic management,marketing and Human Resource.On the one hand,the results of this research can guide the recent operation and management of Ultimeapps Company;on the other hand,it can also provide some reference value for similar startup companies to develop development strategies.