Based On The "Internet +" Model, The Research On The Development Countermeasures Of The Agricultural Product Retail Distribution Business In Yunnan Province

In recent years,China's Internet has developed rapidly and has extended its footprint to all walks of life.On the basis of traditional industries,together with the elements of the Internet,its effect far exceeds the superposition of the two.The Internet has promoted the development of traditional industries and spawned unprecedented new opportunities,that is,the frequent occurrence of "Internet +" in people's mouths today.E-commerce and Internet finance provide a good demonstration for other industries.Internet agriculture will greatly promote the development of traditional agriculture.For many reasons,such as transportation,terrain and economic development,many provinces in China have problems with their agricultural products before they reach the retail stage,such as the standard of processing,the freshness of vegetables and fruits,and the single mode of supply.To a certain extent,the legal rights and interests of consumers are damaged.As Yunnan Province,which is famous for its green agricultural products,maintaining strong competitiveness in the national market,coupled with the comprehensive promotion of Internet technology,the generation of new ways of supplying agricultural products can serve as a demonstration for other provinces.The transformation of traditional agriculture through the combination of agriculture and the Internet can greatly improve the problems of untimely supply of agricultural products,uneven supply and demand,and difficult supply,and can gradually bring convenience to consumers and bring new benefits to sellers and logistics companies.At the same time,it can actively promote the progressive development of society.This paper is composed of eight parts: The first part is the introduction.Firstly,the background and significance of the research are expounded,and then the present situation of domestic and foreign research is analyzed.The second part is a literature review,which mainly expounds the specific concept of retail distribution business,and the research content of "Internet +" model retail distribution of agricultural products;The third part is the PEST analysis of the retail distribution of agricultural products in Yunnan Province.The fourth part is based on the "Internet +" model of the retail distribution of agricultural products in Yunnan Province,the overall summary of the development of the industry in Yunnan Province;The fifth part is to analyze the problems existing in the traditional retail business of Yunnan Agricultural Products Company according to the present situation.The sixth part puts forward corresponding countermeasures for improving the efficiency of retail distribution under the "Internet +" mode of agricultural products companies;The seventh part analyzes the present situation and distribution characteristics of Dounan Flower Market in Yunnan,and draws the inspiration of the retail distribution business of Dounan Flower Industry Distribution Agricultural Products Company "Internet +" model.Part eight summarizes this article and looks forward to future research.Through detailed research in the above parts,it is clear that China needs to combine the promotion of high-quality agricultural products with the emerging Internet model,and make use of its convenient and fast features to gradually realize the green and healthy supply of agricultural products from the cultivation to the harvest and from the order to the delivery.Improve consumer satisfaction.This paper takes the agricultural products of Yunnan province as research object,starts from the question,seeks the countermeasure,and looks forward to the future.In the context of the popularity of the Internet,the progress of traditional industries can not and does not need to avoid the addition of this kind of high technology.The new model can promote the rapid development of the entire industry,and it can also provide enterprises with strong competitiveness and gain a firm foothold in the market.