Research On The Innovation Of Fresh Agricultural Products Logistics Distribution Mode Under The Background Of New Retail

With the improvement of life quality,people's demand for material life has gradually changed from single to diversified,and the demand for high quality of fresh agricultural products is also increasing.In order to make fresh agricultural products more safe and efficient to reach consumers,the logistics optimization of fresh agricultural products also put forward new requirements.In 2016,Ma Yun put forward the concept of new retail,which has greatly changed the sales mode of traditional e-commerce platform,and is also the innovative application of new generation information technology such as big data and artificial intelligence in the retail industry.In the supply of fresh agricultural products,learning from the concept of new retail and innovating the logistics distribution mode can not only ensure the quality of fresh agricultural products,but also improve the distribution efficiency.It has important theoretical and practical significance to meet the high-quality demand of consumers for fresh agricultural products,promote the innovation and development of fresh e-commerce enterprises,enrich and develop the logistics distribution optimization research under the background of new retail.First of all,On the basis of defining the concepts and characteristics of new retail,logistics distribution and front warehouse mode,this paper analyzes the current situation and existing problems of three typical modes of self-supporting distribution,third-party logistics distribution and joint distribution in the logistics distribution of fresh agricultural products,as well as their advantages and disadvantages,and from the distribution node layout,stock storage,sorting distribution,loading This paper expounds the influence of new retail concept on the logistics and distribution mode of fresh agricultural products from the aspects of distribution transportation and distribution service,and summarizes the innovative development trend of the logistics and distribution mode of fresh agricultural products under the new retail background,which is characterized by the operation of data technology driven mode,the establishment of multi-level warehouse distribution network system,the deep integration of online and offline logistics and the service quality of consumers.Then,combined with the distribution characteristics under the new retail background,based on the fresh e-commerce distribution mode,according to the distribution of fresh demand of customers,an innovative logistics distribution mode is proposed,which is mainly front warehouse distribution and supplemented by the third-party logistics distribution.On the basis of the model architecture design,this paper analyzes the data support module and the front warehouse design module of the logistics distribution innovation mode.The data support module understands the consumer's demand through the way of demand prediction.The customer demand is obtained through the gray prediction model to determine the selection of the distribution scheme and the deployment of the front warehouse.The front bin module introduces the function of front bin and the location of front bin.On the location of front bin,according to the particularity of front bin,the improved DBSCAN clustering algorithm and K-means algorithm are used to determine the number of front bin construction,and the multi center method aiming at the minimum cost is established to realize the location of front bin for fresh agricultural products.The center of gravity method is used to solve each clustering area,The coordinate position and the minimum cost of the front bin are obtained.On the whole,the mode mainly takes into account two elements of cost and service,and the front warehouse has the functions of storage and distribution,for areas with dense customer demand,the front warehouse and distribution service can be selected,and for customers with short distribution distance,the cold chain distribution can be ignored without implementing the cold chain distribution;for areas with low relative demand density,the front warehouse can be selected as the third-party cold chain Logistics and distribution to save costs;for areas with great customer demand,the front warehouse can even have offline service functions,and build offline experience stores to share online passenger flow and distribution pressure,and improve distribution efficiency and service.In the aspect of location selection of front warehouse construction,cooperation with community stores can also be considered.At last,the paper analyzes the model algorithm and its operation in the innovation mode through an example,and summarizes the shortcomings of the innovation mode and further research prospects.