Research On The Influencing Factors Of College Students' Willingness To Use Of Shared Bicycles On Campus

At present,the development of shared bicycles in our country entered into a shuffling period,in which the development of the companies in this industry has been transformed from the extensive form to the intensive form.For college students have higher acceptance of shared bicycles,university has become one of the main markets for shared bicycle development.Although it provide some convenience for the commuting of teachers and students on campus,there are also many problems in the development of campus shared bicycles.In this paper,the questionnaires are used to explore the factors affecting the willingness of college students to use share bicycles.Firstly,the author sort out the related literatures on shared bicycles and the correlation theories of usage intention.To summarize the influencing factors affecting the willingness to share bicycles on campus.According to analyse this paper,especially the six factors including perceived security,perceived usefulness,perceived convenience,perceived benefits,and products quality and service quality which affect the willingness of using shared bicycles.the author establish the theoretical model and propose research hypothesis.Then,research questionnaire design and data collection.First,according to sort out the literatures and related theories,the initial questionnaire of pre-investigation is formed.Then,the author analyzed the validity and reliability of the pre-survey data forming a formal questionnaire.At the end,distributing the formal questionnaires and collecting related data.Finally,analyze the questionnaire data collected.It mainly includes four parts: reliability and validity analysis,descriptive statistics,difference analysis and structural equation analysis.Firstly,the reliability and validity of the data of the formal scale are analyzed.Secondly,descriptive statistics are made on the basic characteristics and variables of the sample.Secondly,the differences between shared bicycle users' feelings and demographic factors,riding experience are analyzed.Finally,structural equation analysis is carried out.Through the analysis,we found that the willingness of college students to share bicycles was positively correlated with perceived safety,perceived usefulness,perceived convenience,perceived preferences,product quality and service quality.This paper relied on the classic theory of the willingness to use,combined the characteristics of college students to share bicycles,created a scale,uses questionnaires,and analyzes the results of the questionnaires.In the end,the relevant conclusions are obtained and relevant management suggestions are proposed for shared bicycle companies.This study perfected the theory of willingness to use and gave some reference to the development of shared bicycle companies.