A Study On The Motive And Performance Of Alibaba Mergers Autonavi

In recent years,China's economy has undergone rapid development and the market situation has kept changing.Many large-scale enterprises tend to promote mergers and acquisitions to promote business development.M&A can enable companies to improve their resources and optimize their organizational structure.The Internet industry has been a key supporter of the country in recent years.With the rapid growth of the number of enterprises in the Internet industry,mergers and acquisitions have become an effective way for the development of the industry.Many developed countries have formed relatively mature theoretical foundations and systematic research methods and methods in the research of mergers and acquisitions of Internet companies.However,the relevant theoretical research on the merger and acquisition of Internet companies in China still needs to be strengthened.There are also many opinions on whether mergers and acquisitions can bring positive financial effects to Internet companies.Therefore,by studying the causes of mergers and acquisitions by Internet companies and correctly evaluating the changes in performance of Internet companies after mergers and acquisitions,we can deepen the theoretical research on Internet mergers and acquisitions in China,and provide direction and strategies for the gradual development of Internet companies in China.Better M&A activities also have some practical guidance.This article is divided into five chapters.The first chapter is the introduction.The main content is to summarize the background and significance of the article research.Through reviewing,summarizing and summarizing the domestic and foreign literatures,the main ideas of the article are given.The second chapter summarizes the theory of mergers and acquisitions,focusing on the concept of mergers and acquisitions,mergers and acquisitions theory,mergers and acquisitions motives and M&A performance evaluation methods.The third part is a case study of Alibaba's acquisition of Autonavi,which mainly introduces the basic situation of the case company,the process of M&A,the characteristics of M&A,and the reasons for selecting M&A.The fourth part is the core content of the full text.It compares and analyzes the changes of financial and non-financial indicators before and after Alibaba acquires Autonavi.At the same time,it specifically investigates the reasons for the change in Alibaba's performance after the acquisition of Autonavi.The last part combines the previous theories and case studies and concludes that the merger and acquisition of Autonavi has expanded Alibaba's market,optimized Alibaba's industrial chain,and has a positivefinancial effect on Alibaba,and has analyzed the case.Case study obtained.