Research On Marketing Strategy Of R Brand Sweeping Robot In China

China has become the largest sweeping robot market in the world.Huge commercial interests have triggered fierce competition between domestic and foreign brands.The phenomenon of imitation and follow among brands is growing.Brands can only attract customers effectively be leverage price.In this cruel market competition,the competitiveness of R brand began to decline,making sales performance and market share show a downward trend.If R brand can not adjust its market strategy in time,its future development space will inevitably be further squeezed,and eventually,the normal operation of R brand may be affected,or even forced to withdraw from the Chinese market.Firstly,this paper uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of the competitive environment R brand is facing at present,combines STP marketing strategy and differential marketing theory and methods,through market research and analysis,finds the market positioning and differential marketing strategy suitable for its own development,and how to avoid homogeneous competition for R brand and industry competitors,and enhance itself.The core competitiveness provides some theoretical and practical references.Then,combined with the results of market research and analysis,this paper elaborates the adjustment suggestions of R brand marketing strategy from the aspects of product,price,channel,promotion and service,and integrates differentiation into five aspects: product,price,channel,promotion and service.According to R brand differentiation marketing strategy direction,it provides ideas for the company to build new marketing strategy.Finally,this paper proposes that in order to make R brand adjustment and optimization of the marketing strategy to be fully implemented and implemented,and to adapt to the changing market,it is necessary to build a reasonable and effective incentive mechanism through the full cooperation of various departments of the company,and continue to innovate the differentiated marketing strategy.